Sainburys Essay Example | Topics and Well Written Essays - 1500 words

Sainburys - Essay Example 92). Sainsbury’s was founded in 1869. Today it has over 1,000 stores, including 440 convenience stores, and employs around 150,000 employees. Sainsbury plc had revenues for the full year 2012 of 22.29bn. This was 5.65% above the prior years results. Sainsbury is one of the top food retailers in the UK. From the data above it can be easily understood that the company is growing leaps and bounds. However in the last couple of years just like most of the companies, Sainsbury also had to combat the economic downturn. A part from the financial aspect, Sainsbury also needs to adapt to the changing consumer behaviour. The study looks to deliver a probable marketing plan for the company keeping economic volatility in mind. PEST stands for political, economic, social and technological. All these factors are treated as the external of macro environmental factors. Such factors cannot be controlled by the company. However, these factors tend to have a direct on the business strategy of the companies (Kotler, 2001, p. 25). The political factors of UK are likely to have significant effect on the performance of Sainsbury. Presently the government’s debts and the consumer debts are quite high. This has affected the buying behaviour of the consumers. Therefore the company not only has to operate in such tricky market conditions, but also has to develop business gradually. Economic factors affect the businesses highly as these factors influence the cost, demand, profitability and price. During the present economic slowdown the unemployment rate and inflation in food prices are two factors to look out for. Due to the dual affect of inflation and high unemployment rate, the demand for Sainsbury products may decrease. This may slow down the production of food products creating a viscous circle. Therefore the company should look to focus on expansion into new growing markets to manage the risks related to the slowdown of the economy. Today the

Information management Essay Example | Topics and Well Written Essays - 2000 words - 2

Information management - Essay Example Its primary focus in the past years has been becoming a wellness, health and a nutrition company through the new acquisitions and existing brands (Dickersbach et al. 2009, p181). The brand portfolio of Nestle covers almost all the beverage and food categories. These categories include nutrition (healthcare, infant, weight and performance management), dairy and milk products, breakfast cereals, ice cream, beverages, coffee, chocolate, culinary products (cooking aids, prepared dishes, sauces), pet care, bottled water, and confectionery. Many of these brands have category leadership in the local and global market. Among the international best-known brands include Nestea, Purina, Nescafe, Maggi, Nestle and Buitoni. Revenues for Nestle exceeded 100 billion United States dollars for the year 2007 (Dickersbach et al. 2009, p181). The company is run through a decentralized group of companies that promote and rely on the organizational learning of the Group. The headquarter offers guidance, consultancy, and leadership to the local and regional organizations. Identification of the opportunities within the Businesses and Markets are done by the central competence units and they help the local management in the improvement of business performance (Dickersbach et al. 2009, p181). The company has numerous supply chains, a number of methods for predicting demand and infinite variety of ways of collecting payments and invoicing customers. The complexity of these processes has become very difficult to manage and they have been a bottleneck for the company. The Nestlà ©Ã¢â‚¬â„¢s Chief Executive, Peter Brabeck standardized the operations around the world in 2003 in order to overcome some of the difficulties faced by the company. GLOBE (Global Business Excellence programme) was then initiated and its aim was to bring all the Nestlà ©Ã¢â‚¬â„¢s operations to utilize a single computer system for all of its financial, manufacturing and sales operations (Barnes